Privacy policy

Who processes your data

enhanzu is a brand operated by Bienes y Servicios Latam, a sole proprietorship based in Panama City, Panama. This policy belongs to Bienes y Servicios Latam and covers the enhanzu.com website, the workspace at app.enhanzu.com and the applications this business develops and operates on the Meta platform.

For any privacy matter you can write to contacto@enhanzu.com.

Applications covered

All of them belong to the Meta business portfolio with identifier 603253522870392, owned by Bienes y Servicios Latam.

enhanzu, App ID 969446045714601. WhatsApp Business Platform assistant that serves the numbers connected to the platform and manages advertising campaigns. It is also the application a client business uses to connect its own WhatsApp Business account.

Veta Social, App ID 2278205056282661. Community assistant for Facebook Pages and Instagram accounts, handling direct messages and comments.

If any of these applications changes its commercial name, this page is updated and remains its official privacy policy.

Data we collect

From people who message a number served by enhanzu. Name and WhatsApp phone number, and the content of messages sent and received, which is needed to keep the conversation going. On Facebook and Instagram, the text of direct messages and of public comments addressed to the Page or the account, together with the username and public identifier of whoever sends them.

From a business that connects its WhatsApp to enhanzu. The identifier of its WhatsApp Business account, the identifier of its number, the verified business name and the access token Meta issues when the business authorizes the connection. That token allows sending and receiving messages on the business's behalf and is stored with restricted access and encrypted in transit.

From people who write through the website. Name, email, company when provided, and the message. If you book a call, the data you enter goes directly to Calendly under its own policy.

We do not collect sensitive data or financial information, and we do not track you outside these conversations.

What we use them for

To answer questions and give support over WhatsApp, Messenger and Instagram, to reply to and moderate comments, to handle event registrations and information requests, to send what the person asked for such as confirmations and reminders, and to hand the conversation to a person on the team when needed.

We do not sell or rent personal data, and we do not use it for purposes other than those described here.

When enhanzu works for a client business

If a business connects its WhatsApp account to enhanzu, that business is the controller of its own customers' data and enhanzu acts as processor, meaning it handles those conversations only on the business's instructions and to provide the service. The business can ask at any time for its account to be disconnected and for stored conversations to be deleted.

Who they are shared with

Messages are processed through Meta's platforms, which apply their own policy. We also use providers that act as processors and handle the data only on our instructions.

Railway Corporation, United States, hosting of the application and of the conversation database. Anthropic PBC, United States, processing of message text to generate the assistant's replies. Cloudflare, United States, hosting of this website and abuse protection for the form. Resend, United States, email delivery of contact form messages.

We do not share data with third parties for purposes other than providing the service.

How long we keep them

We keep conversations for as long as needed to provide the service and to meet legal obligations. You can ask for them to be deleted at any time.

Your rights and how to delete your data

You can request access, correction or deletion of your data by writing to contacto@enhanzu.com from the associated email address or phone number, stating that it is a data deletion request. We handle requests within thirty days and confirm through the same channel once they are complete.

You can also write the word STOP in the same WhatsApp, Messenger or Instagram conversation so that we stop writing to you and your history is deleted.

Security

We apply reasonable technical and organizational measures. Restricted access to conversations, credentials stored outside the code and encryption in transit with TLS across every integration.

Contact

Bienes y Servicios Latam, Panama City, Panama. contacto@enhanzu.com.